I Need a Business Plan …………………..
- Nicholas Witherick
- Jul 3
- 2 min read

A business plan is the blueprint for your enterprise. It gives structure to your ambitions, precision to your projections, and clarity to your decisions. If you're thinking "I need a business plan," you're already acknowledging a critical truth: businesses don't thrive on intention alone—they need direction, accountability, and vision.
As you know a good business plan incorporates:
Financials. Targets. Expenditure. Manufacturing or Delivery. Marketing Strategy. Costings and Pricing Models. Staffing and Operations. SWOT Analysis
It gives you: Validation, Strategy, Comparison, Risk Management, Comfort
However, A Business Plan is Just a Plan
No matter how perfect it is, a business plan is only ever potential energy. It is strategy, risk management, comparison, trajectory – and comfort.
But in itself it is not movement. It is not change. It is not success.
We often stop at the plan. We polish it, present it, pitch it. Then we wait. Wait for the conditions to be right. Wait for others to validate it. Wait for someone to take the first step.
But the truth is: a business plan only becomes real when it's outpaced by action.
Action is the Real Business Plan
Action is:
Starting small even when it feels insignificant.
Leaning in even when it feels uncomfortable.
Implementing even when it feels imperfect.
Being present even when it feels inconvenient.
Consistency even when it feels like progress is slow.
Action Plan: The Companion to Your Business Plan
To bring your business plan to life, pair each stage with a clear action plan. Here's how:
Financials
ACTION: Set up your accounting system. Start tracking every penny. Make one financial decision this week that aligns with your projections.
Targets
ACTION: Break long-term goals into next steps. Assign deadlines. Create weekly check-ins with yourself or your team.
Expenditure
ACTION: Prioritise essential spending. Delay or negotiate non-essential costs. Make your first investment.
Manufacturing/Delivery
ACTION: Test a version of your process. Get one product to one person. Refine based on feedback.
Marketing
ACTION: Post one piece of content. Send one cold email. Share your offer in one community.
Costings
ACTION: Price your product or service today. Compare it to market competitors. Test the price in real time.
Staffing and Operations
ACTION: List your ideal team structure. Fill one gap—even temporarily. Delegate one task.
SWOT Analysis
ACTION: Tackle one weakness. Exploit one strength. Chase one opportunity. Prepare for one threat.
Creating a business plan is essential. It disciplines your thinking and prepares you for growth. But it is only half the story.
Execution is where businesses live or die.
So don’t just plan. Do. Make action the heartbeat of your business plan. Let every idea find its legs. Let every page be matched with motion.
Because no business has ever succeeded on paper alone.
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